Buyer Behaviour
The aim of this course is to develop the knowledge, skills, and competencies to apply buyer behaviour principles and processes in marketing contexts.
| Information | |
|---|---|
| Course Code | BSNS5502A |
| Level | 5 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Apply buyer decision-making processes to different buyer behaviour contexts.
Apply internal, external, and situational buyer behaviour influences for different marketing contexts.
Delivered as part of the following programmes
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Tourism Management)
- Bachelor of Applied Management (Hospitality Management)
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)