Introduction to Digital Marketing
The aim of this course is to develop the knowledge, skills, and competencies to apply digital marketing tools and analyse secondary information to support business performance.
| Information | |
|---|---|
| Course Code | BSNS5503A |
| Level | 5 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Describe existing and emerging technology relevant to marketing and sales contexts.
Employ digital marketing tactics and performance measures in marketing contexts.
Analyse secondary information to advise management of marketing and sales issues.
Delivered as part of the following programmes
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Tourism Management)
- Bachelor of Applied Management (Hospitality Management)
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)