Marketing Planning and Control
To enable students to develop the skills and knowledge to manage the marketing function in modern organisations
| Information | |
|---|---|
| Course Code | AMMP648 |
| Level | 6 |
| Credits | 15 |
Description
Analyse the role of the marketing function in the modern organisation.
Apply marketing knowledge to produce an evidence based operational marketing plan for a business.
Evaluate marketing strategies and tactics.
Delivered as part of the following programmes
- Graduate Certificate in Business Management
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)