International Marketing
To enable students to evaluate contemporary marketing strategies and tactics to allow businesses to successfully compete in international markets
| Information | |
|---|---|
| Course Code | AMIM700 |
| Level | 7 |
| Credits | 15 |
Description
Critically evaluate global market environments and opportunities.
Critically evaluate market entry strategies and strategic marketing decisions for international markets.
Delivered as part of the following programmes
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Graduate Certificate in Business Management
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)